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Article | Business Model Reinvention: Thriving in the Age of Technological Disruption and Market Evolution

Albertha Charles | Partner, Global & UK Asset & Wealth Management Leader, PwC
Anatoly Crachilov | CEO & Founding Partner, Nickel Digital Asset Management
Glenn Thorpe | Managing Director, Carne Group
Breige Tinnelly | Head of Market Development, Archax

Disruptive technologies and competitive pressures are reshaping the asset management industry and compelling fims to rethink traditional strategies. This article explores the main factors driving asset management firms, including the reinvention of talent models, development of strategic partnerships, regulation of digital assets and the challenge of customisation. Managers must rethink value propositions, operating models and innovation strategies in order to stay ahead.

Investing in technology and client-centric solutions: Technological integration is the single most important factor in driving growth and managing margin compression. Robust technological platforms and data systems will be required to manage investments and deliver “holistic” client service that straddles both the traditional and private markets. For many firms, significant investments may be needed to embrace AI integration and real-time data analytics across front, middle and back-office operations; some may even need to consider fundamentally rethinking their operating models to enable them to provide real-time, customized solutions suited to the investment landscape of the future. 

Outsourcing and strategic partnerships: By outsourcing non-core activities and increasing automation through greater use of digital technologies, asset managers can free themselves to focus on their value proposition: deploying their investment prowess and providing best-of-class client service. Managers are increasingly collaborating with fintech outfits to leverage AI-driven solutions in investment decision-making; when well executed, such strategic partnerships can also enhance operational efficiency and improve service delivery across both traditional and digital platforms.

Reinventing talent models: While investment firms have traditionally relied on human talent concentrated in London, New York and a small handful of other hubs, managers will need to consider fresh approaches to the transformative business models of the future. A less centralized approach to human resources, allowing firms to tap into diverse pockets of talent, may be more suited to the industry’s future needs, albeit one offset by a more rigorously centralized approach to risk management.

Navigating the regulation of digital assets: The growing acceptance by major industry players of digital assets as a legitimate investment class is not without its challenges. Greater regulatory clarity, particularly concerning cybersecurity, is essential for fostering confidence in this emerging area. Furthermore, investment firms must also set out more clearly their approach to educating stakeholders about risks and benefits if the industry is to navigate the transition from traditional to digital ecosystems smoothly.

Conclusion

As the asset management industry confronts technological disruption and shifting market dynamics, the time is ripe for firms to reinvent their business models. By committing to technological advancements, embracing strategic partnerships, diversifying talent pools and navigating regulatory challenges, asset managers can position themselves for sustainable growth in an increasingly complex environment. The future belongs to those who adapt and innovate.

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